Why Choose Barra
Barra residents often brag about not having any reason to leave their neighborhood. In fact, those who live and work in Barra will find everything else they need here: from supermarkets to luxury shopping malls, from the most comfortable movie theaters to the longest — and arguably most beautiful — stretch of beach in town (15+ km), from the trendiest bars to the most exclusive nightclubs. Those few who can afford business aviation don’t even need to leave Barra to fly in and out, as the area boasts its own small airport too. Most competitions during the 2016 Rio Olympics will take place at the Olympic Park that is being built in the neighborhood, so this is definitely the place to be.
Yet with Barra’s impressive size (which roughly equals that of the entire Zona Sul) you might feel initially lost. If you have chosen to stay in a luxury Barra apartment in this neighborhood, here is your tailor-made guide to staying in Barra, with what to do and where to go.
Often referred to as the Miami of Rio de Janeiro, with its high-rise buildings, beautiful beaches and lagoons, Barra started being developed in the in the 1960’s to 1970’s in response to Zona Sul’s overcrowding. The lifestyle here also differs from that in old school Ipanema and Leblon. Express highways are the main way of getting around, and, apart from the beach, sleek shopping malls are the epicenter of social life. With its 18-viewing-room movie theater and 700+ stores, Barra Shopping/New York City Center complex is the largest shopping mall in town. Neighboring Village Mall is perfect for those who want to browse through high fashion shops like Prada, Burberry, and Valentino.
In case you’re looking for yet more indoor activities, Cidade das Artes (i.e. City of Arts) is the largest cultural venue in town and boasts state-of-the-art movie theaters, concert halls, and exhibition rooms. The most edgy art performances in Rio are now being housed in this huge complex, which turned traditionally commercial Barra into an artistic hub. As it’s in the geographical center of the neighborhood, it’ll be just a short cab ride away from your luxury beachfront penthouse in Barra.
Bars are also one of the core parts of Barra life. In Jardim Oceânico, the area where buildings are smaller and streets narrower, people enjoy the outdoors in lively Avenida Olegário Maciel. Nightclubs like Zax Club, Boate 021, Nuth, with their international setlist and glossy interiors are posher than those in hipster Zona Sul, though they still sport all the informality Cariocas are proudly renowned for.
So whether you go to wild Praia da Reserva, by Barra’s conservation area, or Praia do Pepê, where tan surfers devour massive cups of açaí; there’s always something for you in sexy Barra. Your luxury Barra apartment rental is waiting for you, and after reading this exclusive guide to staying in Barra you already know where it’s going to be located.